Tottenham Hotspur chairman Daniel Levy is holding out for a naming rights deal at the club’s new stadium worth £25m-per-year, per The Telegraph.

What’s the word?

Spurs have yet to strike a deal for the naming rights to the Tottenham Hotspur Stadium.

And Levy is now reported to want a world-record fee from any potential buyers, with the £25m figure set to eclipse the £21.9m-per-year figure that Manchester City are paid by Etihad. Levy is also said to want a 15-year commitment, meaning Spurs would net £375m.

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However, The Telegraph quote an industry source who claims that he is asking for too high a figure and that a more suitable number would be £17.5m-per-year.

Looking out for the club

Levy is always looking to do what is best for Spurs.

And in this case, while he may have set his sights a little high, he is only trying to secure the club’s future.

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A figure of almost £400m would be massive for both off-pitch and on-pitch business, with some of that windfall potentially able to be invested into the team.

Indeed, the club have been notoriously careful in the transfer window, failing to sign a single player in the summer of 2018 and also keeping their powder dry the following January. They signed three first-team players last summer, while also bringing in, and then loaning out, Jack Clarke from Leeds United.

However, such big numbers could embolden the club’s business and allow Levy a little more wiggle room in the marketplace.

He is right to want a major return – Spurs spent £1bn on the stadium – for his investment and fans will be hoping he gets it.

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